What the Disney-Fox deal means for Marvel, 'Avatar,' and streaming

The deal puts Fox's movie studio, 20th Century Fox, under the Disney umbrella, bringing with it the studio's intellectual property. Having 20th Century Fox's "X-Men" and "Avatar" under the same roof as Disney's "The Avengers" and "Star Wars" could have huge ramifications in both the streaming world and the film industry.

The deal between the two media giants means that Disney's streaming service will include its own deep vault of intellectual property, as well as Fox's decades of popular franchises, which would most likely get pulled from streaming competitors. As much as this deal is about the content that Disney would be getting from Fox, it's also about content competitors like Netflix would not.

The deal also means Fox's stakes in Hulu now belong to Disney, which already has an equal stake along with Comcast. With a majority stake in Hulu, Disney could change the award-winning streaming service's offerings.

But Fox does own those franchises, having wound up with the rights after Marvel shed them years ago amid financial difficulties.

Disney will likely incorporate those characters into the Marvel Cinematic Universe slate of films. This could not only put the X-Men side by side with the Avengers — giving Hollywood opportunities for new films — but it could give the decade-old brand a chance to build its next phase with a set of new, yet familiar characters.

Another film brand that could see a big impact from the deal is "Avatar."

That film was released by Fox in 2009 and went on to nab $2.7 billion worldwide making it the biggest film in history.

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December 15, 2017

Sources:` CNN

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