MoviePass dangles big discount heading into holidays
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MoviePass is cutting the price of a movie to less than the cost of a popcorn and a drink.
But there’s a small catch — you have to pay for an entire year upfront. The special-offer $89.95 price includes a $6.55 processing fee.
Back in August, MoviePass was an expensive, niche service, charging users up to $50 a month to see as many movies as they wanted in theaters.
Ted Farnsworth, chief executive of Helios & Matheson Analytics, which took a controlling stake in MoviePass before the price cut, told The Post that the company decided to offer the limited-time lower price because it is determined to get its subscriber numbers past the 1 million mark.
It is already making its mark on the theater industry, according to Farnsworth.
MoviePass was responsible for 4 percent of all tickets sold for the recently released “Murder on the Orient Express,” which pulled in over $36 million in its opening weekend, according to Farnsworth.
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November 20, 2017
Sources:` New York Post
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