Threats to boycott Tesco after Muslim family features in Christmas ad

Social media users react badly to TV campaign, with some suggesting the supermarket chain has ‘erased’ Christmas

Social media users react badly to TV campaign, with some suggesting the supermarket chain has ‘erased’ Christmas

This follows the backlash over Tesco’s TV Christmas advert, which features a Muslim family celebrating.

Responding to the criticism over the ad, which was launched last week, the retailer said: “Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season.”

“As we do not specify to these suppliers that halal practices should be followed, such as a blessing, we choose not to market the meat as halal. For example, the vast majority of New Zealand lamb sold in the UK is processed to the halal standards described.”

The retailer’s social media accounts have also repeatedly addressed the issue:

Hi Zohra, I am sorry to say that no we will not be selling Halal turkeys in store this year. Also are you referring to a Halal roasting joint or a Non Halal roasting joint? Thanks - Callum

In a separate development online over the weekend, the supermarket group has also been accused of “erasing” Christmas from its shelves.

Others were quick to point out that the gold Christmas crackers in this photo feature the words “Merry Christmas”.

The range is one of many listed on the Tesco website as “Christmas crackers”.

The Tesco site also features prominent graphics advertising the Christmas range, but this has not satisfied some social media users who claim there is a “war on Christmas”.

Still, some people at least saw a benefit to the campaign to boycott Tesco.

If you're offended by the Tesco Christmas advert then PLEASE boycott the stores so I don't have to see your racist faces when I'm choosing my Brussels sprouts.

 

November 14, 2017

Sources:` The Guardian

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